Anjar Co. & Becker Associates take over the licensing for Leo The Truck

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February 12, 2025

Anjar Co. & Becker Associates take over the licensing for Leo The Truck from Project First. Planned are playsets, books and sleepwear for the popular dump truck Leo and his construction vehicle friends Lea, Lifty the forklift and Scoop the excavator.

50 million subscribers on YouTube

Leo The Truck is the star of an animated series for kids ages 0-6. The program, which was produced by Project First, has been translated into 15 languages and has 23 billion views and 50 million subscribers on YouTube. Two seasons of 130 episodes are available on several platforms, including Amazon Prime; music is available on Amazon and Spotify. Season three of Leo The Truck will be released later this year.

The new representation aims to expand "Leo the Truck" into a broad range of licensed products, meeting the demand from its growing North American fanbase.

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