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Anjar & Becker Associates
Recent HIGHLIGHTS

After 50+ years as leading licensors in the Toy Business, we're now licensing agents in three additional markets: Apparel, Pet Toys, and Publishing. Several big brands we licensed in the past two years were developed and launched in these new business categories. We've also created a new Media Division and we have a new focus on Sustainability, Social Impact, Philanthropy, and Improved Mental Health for Children. As a full-service licensing agency, we've collaborated with, worked with, represented, and licensed to many exciting companies and look forward to more successful partnerships in years to come.

In June, 2024, we secured an Agreement with Hasbro for a new game launching next year, on behalf of two inventors we represent.

Tangle Classics
The Infinity Loop

Tangle, The Infinity Loop. Iconic Toys have brand equity. More than 250 million Tangle has been sold since they were created in 1982!

Patented and protected globally, each Tangle is the original fidget toy. It's made up of 18 interconnected 90-degree curved sections that twist and turn freely in your hands. The motion is effortless, calming, and fun. Tangle has been made in small plastic that fits in the palm of your hand, indoor chrome sculptures, large outdoor stainless steel sculptures 12' tall, and table bases.

40 million Tangles were sold at McDonald’s during a single promotion in 2018. Tangle is more than just a toy! A broad demographic reach makes it appealing to adults, children, infants, grandparents, and even pets! It’s a stress reliever, hand therapy device, jewelry, and desktop companion. You've seen TANGLE for years.

Tangle Sculpture
Tangle Art Toys

This innovative series of sculptures, characterized by their ability to be manipulated into endless shapes, was a direct result of Richard X Zawitz' research into the Infinity series. Tangle is an opportunity to physically engage with infinity via material form. Articulated through an artistic movement that the creator, Zawitz, termed Curvism, and inspired by ancient design principles like those underlying the Tibetan Knot, Shodō calligraphy, vortex energy, and natural phenomena, Curvism is both innovative and profoundly familiar. Experientially, it is much more than a series of connected angles or curves. It describes our DNA, the undulating movement of waves, the great spiraling galaxies, and our ever-expanding universe. By expressing a state of constant approach, it portrays an epistemology free from limitations of linear time and space. Zawitz' recent Infinity works merge futurism with mythology; scientific innovation with alchemy; and quantum physics with the language of archetypal symbolism.

Wham-O Brand

•   As the exclusive global licensing agent for all Wham-O legacy brands, including Frisbee, Hula Hoop, Slip 'n Slide, Hacky Sack, Super Ball, Boogie Board, Trac-Ball and Wham-O, across all categories, we've built a global licensing program and signed several major deals in categories ranging from pet toys to retro toys to apparel.

The 75th Anniversary of the formation of Wham-O in 2023, was celebrated by licensees all year long.

Wham-O released numbered, limited-edition, collectible Commemorative 75th Anniversary Frisbee Discs with a $29.99 SRP.

•  Frisbee 65th Anniversary in 2023 (Frisbee was trademarked in 1958).

•  Hula Hoop 65th Anniversary in 2023 (1958 intro and trademark).

•  Hacky Sack 40th Anniversary in 2023 (1983 intro).

Wham-O Pets

•  Jazwares, the fourth largest and fastest growing toy company, licensed Wham-O Pet Toys and established an entirely new Pet Division around these iconic ACTIVE PLAY brands, creating over 70 original products and packaging, all approved by the licensor. Jazwares initially launched with 30 durable, BPA-free items in March 2023.  

In addition to the Jazwares salesforce, Phillip Pet Food and Supplies, Jazwares US distributor, is selling the line to smaller and specialty accounts.

Wham-O Pet Toys were showcased at five trade shows in 2023, including Jazwares booths at the London Toy Fair and Nuremberg Toy Fair, the MidStates Toy Extravaganza and Rendezvous all in January, 2023, and at Global Pet Expo in March, 2023.

At retail, 1500 PetSmart Stores launched Wham-O Pet Toys on an endcap and inline in March, 2023. The products initially launched on Amazon and PetSmart.com.  Wham-O Pet Toy expansion plans are underway in the U.S., U.K., Europe, and Canada.

Starting in August 2023, there were five new Wham-O Pet Toys on Amazon.com, including:

3-in-1 Tire Ball & Frisbee Brightsbee
Frisbee Whizzbee, Floatsbee, and Gripsbee
Fling 'n Fetch
Indestruct-O Fetch Ball
Wham-O Pet SKUs

In 2024, most of these continued, along with several dozen new introductions, including Innovative Launchers like Batter Batter Fetch (bat with balls inside to launch and hit), Sling 'n Fetch (Ball with Slingshot launcher), and Fling 'n Fetch (Frisbee with launcher), a new brand, called INDESTRUCT-O, which is super high bounce and ultra lightweight, and floats on water. There's also a value line, a line of Hacky Sack items for cats, a line of Enrichment products, Tug of War items, and a new Slip 'n Slide for Pets.  

Batter, Batter Fetch
Sling 'N Fetch
Brightzbee

The newest items: Batter, Batter Fetch ($29.99 SRP); Sling 'n Fetch ($19.99 SRP); and Brightzbee were introduced at retail through PetSmart, PetSmart.com, BigLots, Amazon, Shopify, Pedigree Wholesale, and other US retailers in May, 2024.

Two Instagram content creators with 20 million followers @Hammyandolivia and @madmax_fluffyroad featured Wham-O Pets and the Squishmallows Pet Brands at CHONG FEST in Philadelphia in June of 2024.

Exciting news to announce! Jazwares Wham-O Pet Toy Batter Batter Fetch is a Finalist for Toy Innovator of the Year! Inspiring fun and active play with an innovative all new category of toys-launchers!

INTERNATIONAL EXPANSION HIGHLIGHTS for WHAM-O PET TOYS (Spring 2024):

     •  In the UK, Jazwares' distributors, Pedigree Wholesale and Amazon EU offer the new items.
     •  In Finland, Amo Toys increased their commitment of the new Wham-O Pet Toys.
     •  In Asia, Nabita Korean Toy are selling core items.
     •  Meijer will offer an endcap for Spring 2025.

APPAREL, A NEW CATEGORY FOR US!

American Eagle Wham-O Apparel

•   We also licensed Wham-O Apparel to American Eagle Outfitters for t-shirts and Wham-O promotional products.

Wham-O T-Shirts

•   Bentex, a leading licensed apparel company, will market Wham-O kids t-shirts, kids playwear, and adult t-shirts.

Frisbee
Hacky Sack & Superball
Slip 'n Slide

•   In another deal, we oversaw the launch of ‘Retro’ versions of Classic Wham-O products, including Frisbee, Hacky Sack, SuperBall, and Slip 'n Slide, to Winning Moves. The brand is doing well at retail and a Retro Slip 'n Slide was available at retail in 2023 for the first time.

Sophie la girafe Classic Teether
Sophie la girafe Plush

Sophie la girafe is a $100 million brand we represent for licensing.

Dan Dee and Animal Adventure, our Sophie la girafe licensee, and one of the world's largest plush companies, licensed an extensive line of 15 Sophie la girafe brand plush products.

The initial line (spring, 2023) featured anti-bacterial plush, super soft everyday infant plush in three sizes, light-up feature plush, a quilted activity mat, stroller toys, mobiles, a big rocking horse, and a soft Sophie infant chair, which is low to the ground and perfect for crawlers and walkers. Storage cubes, baby wedges, and seasonal products are planned in the future.

Rock 'n Roller Piano

•   Tomy is selling Rock 'n Roller Piano globally throughout the world since 2022. Prior to that, Rock 'n Roller Piano was one of Fat Brain Toys top sellers in the US and Canada. Fat Brain Toys was purchased by Tomy in late 2020.

Simon & Butch
Fiona & Dora
Stephen & Scrappy
Charlotte & Boo Boo

•   2024 further solidified our role as Children's Publishing Agent with the editing and launch of The Doggos series of 15 books by S.K. Edwards. The books are available for licensing and distribution.

The first four titles are Simon & Butch, Fiona & Dora, Stephen & Scrappy, and Charlotte & Boo Boo! The books launched in soft and hard cover on Amazon and IngramSpark. They're also available on Walmart.com, BarnesandNoble.com, Books-A-Million, independent booksellers and more in the US, Canada, UK, Italy, Netherlands, Australia and Japan.

Each of these original, heart-warming stories about dogs and the kids who love them, focuses on the story of a sad, abandoned, dog and an unhappy, out of control, or lonely child. The books are inspiring parables that depict the special relationships between children and dogs. Many children suffer from anxiety, loneliness, bullying, or hyperactivity, but, when just the right dog comes into his or her life, magic happens. Dogs are reservoirs of unconditional love and can make a child feel valued and secure. The Doggos are a wonderful antidote to an overstressed and lonely generation. Each book has a special feature to address contemporary issues, like kindness, bullying, anger, stress, heroes, independence, and fashion: Simon's Cooking Recipes, Fiona's Fashion Tips, Stephen's Mindfulness Techniques, and Charlotte's Compassionate Leaders inside the books. A chapter book is in the works and will be available January 1st, 2025. Purchases of these books and the H.L. Kimelman Family Foundation support: The Humane Society International and ASPCA, Duo Duo, PETA, and Help Animals India. Each are lavishly illustrated with magical ipad paintings and includes membership in "Kids Club Doggos".

Battle Dome
Pokémon Battle Dome
Battle Dome - Bandai/Namco

•   Pinball is back! The rapid-fire motorized Battle Dome action game is in demand.

Sunwise Coin-Op Battle Dome
Battle Dome

American Battle Dome was relaunched at the Japanese Toy Fair in 2024, by the game division of Bandai Namco, MegaHouse, in 2024.

Retro Battle Dome will be sold by Korea Board Games in Korea in 2025. 

Anjar is well-known for marketing many games that have sold more than a million pieces. The familiarity and proven success is highly desirable after the uncertainty the world faced from Covid. Several of these included: Battle Dome, Go for Broke (MB-1965), Tumball, and Fireball Island.

Go For Broke

•  Go for Broke! the board game where players compete to be the first to lose all their money, continues to sell well in eight European countries in 2023. Licensees include John Adams (UK), Lansay (France) as La FlambeurHutter (Germany, Austria, Switzerland) as Mankomania, and Identity (Benelux) as Bankroet. The game was completely revised and updated relaunched in 2021. Go for Broke! was the 1988 Arets Spil Best Family Game Winner

In 2023, new licensees and distributors launched Go For Broke in 10 countriesGreece, Romania and Cyprus, Italy, Spain and Portugal, Denmark and Norway, Finland and Sweden.      

•   These launches include a license by AS Company (Greece, Romania and Cyprus); and four new 2023 distribution deals through John Adams:

        •   IMC Toys Spain SA (Spain and Portugal) distributes Go for Broke under the name Bancarrota
        •   Rocco Giocattoli S.R.L. (Italy), distributes Go for Broke under the name Crack!
        •   Liniex (Norway) distributes Go for Broke under the name LAMILLI000.000NERNE RULLE with this tagline: Vær den første som taber/taper en million! (The Game you WIN by Losing a MILLION!)  

        •   Liniex (Denmark) submitted LAMILLI000.000NERNE RULLE! to the 2023 Best Game of Year Competition in Denmark.

        •   Toy Rock (Finland and Sweden) distributes Go for Broke under the names TÖRSÄÄ TONNIT-Peli! (Finnish) and SPEL LÅT PENGARNA RULLA! (Swedish).

Tumball

Blue Orange Games sells Tumball in the US in 2024.

•   Our award-winning action game Tumball (Badaboule, Balla Balla, ValliBalli, BadaBum), continues to be sold in dozens of countries through our licensee and long-time customer, MegaBleu. Distribution expanded into several new countries in 2021, including the U.K. through John Adams, and Kawada in Japan.

•   Badaboule by MegaBleu was awarded the "Grand Prix du Jouet, in the skill games category" in 2017. MegaBleu innovates once again by presenting this game where you will need a steady hand and nerves of steel, otherwise... BADABOULE! As the white balls pile up, watch as the cluster of colored balls hanging from the hook begins to move... further and further apart until suddenly ... BADABOULE!

In 2023, Balla Balla was featured in a game show as a 10' life size version on Disney RTL TV.

•   In the U.S., Tumball is sold by Blue-Orange Games beginning in 2024.

Vibr'Action, a laugh-out-loud, adult party game for 2-4 players by MegaBleu, who introduced it initially at the Nuremberg Toy Fair 2023 and launched Vibr'Action in France and Belgium (in French), and Bibr'Actie in Belgium and The Netherlands (in Dutch) in 2024. VR Distribution is distributing Vibr'Action Game in the UK (in English), also starting in 2024.

Vibr'Action - VR Distribution (UK - English), Vibr'Action-MegaBleu (France, Belgium, Luxemberg - French), Bibr'Actie-MegaBleu (Belgium, Netherlands - Dutch)

Sample Vibr'Action Challenge Cards : Put On Lipstick; Drink from a Glass; Solve a Maze while the Shaker Device is shaking!

Fireball Island

•   A mass-market version of the classic game Fireball Island: Race to Adventure, and brand extensions including, The Curse of Vul-Kar and Wreck of the Crimson Cutlass continue to be sold in the U.S. and Internationally by Goliath since 2021. Created as brand extensions to Fireball Island, originally licensed by Anjar in 1986, it appeals to a cult-like following. Fireball Island was the third highest grossing Kickstarter game campaign of all time, raising $2.8 million.

Timber Tots Tree House

The Timber Tots Treehouse was a 2020 TOTY Award Finalist in the Playset Category and the Winner of the ASTRA Best Toy Award.

We've been representing Vulli, the maker of Timber Tots and Sophie la girafe, for over 50+ years. The multi award-winning Timber Tots playset featuring the Tree House, has been sold by Fat Brain Toys in the U.S. for the past four years, representing another brand deal we brokered. In 2022, we added several new distributors in European countries, including QElements (Poland), and Bebeluc (Romania, Hungary, and Bulgaria).

Timber Tots Bathtub Bay

Timber Tots Bathtub Bay encourages toddlers to take a bath and lets them have fun playing with water. You can find it in Tomy's infant/toddler line.

Timber Tots Schoolhouse

Timber Tots Schoolhouse was introduced during the pandemic in 2021, so a slightly older child could 'play school' even if they didn't have in-person classes.

The brand continues to expand each year, with new winter-themed introductions in 2022 and additional products added to the line in 2023.

Timber Tots miniaturized collectibles of a few of the best-selling items have been added for 2024 and will be available in 4th quarter.

Steve Kaufman Puzzles
Steve Kaufman Puzzles

•  Steve Kaufman was a protégé and apprentice of Andy Warhol, and his Pop Art is in high demand, including new NFTs and two pictures hanging at the NY Stock Exchange.We added a new licensee, MJM Australia for Steve Kaufman Puzzles in 2021 and MJM Australia further extended the Steve Kaufman Puzzle line in 2022, following their big success during Covid. We've been licensing products to MJM Australia for 40+ years.

•   TCG Toys added new selections for their 2021 and 2022 Steve Kaufman Puzzle line because they sold so well during the pandemic.

Anne Geddes Plush

•   MJM Australia also renewed their license for the beautiful Anne Geddes Plush line for the 4th time in 2023. The pink Baby Fairy, Baby Bee, Baby Tiger, purple Baby Bunny, and the Baby Bear sold extraordinarily well in Toys R Us and Aldi in 2022 and that will continue in 2023.

Jigstars
Backlash

Funskool has fueled our continued expansion into India since 2021, launching Jig Stars, an exciting party game in a new category called puzzle-games, and Backlash, a simple checkers-like game. As a manufacturer and exporter, these Funskool games are now available globally for licensing and distribution to all other countries.

Tapeigami

We’ve previously licensed other games and exciting crafts, such as Tapeigami Kits to Funskool in India, and have Indian sourcing and pricing available for your products, regardless of where your warehouse is. Tapeigami is essentially Origami using tape. We've created a line of proprietary tape, and proprietary processes, that include animals, vehicles and other themes. Customers can create an entire collection of products as small as a penny or life-size, using four simple techniques. Instruction videos and no-reading required booklets are included.

Okto Clay

•   Becker Associates is the exclusive worldwide licensing agent for Ukrainian-based 3D OKTO Clay sensory art, which was on display at the 2023 Nuremberg Toy Fair! This high quality product and packaging is safe, natural and is now trending at the intersection of Kidults and Mindfulness. Okto Clay air dries in 2-3 hours, allowing enough time to paint with clay and texturize the canvas. Safe components and natural, sustainable materials, allow for sculpting and encourage the creative process. Buy yourself time. Get in the flow. OKTO CLAY can heighten a sense of well-being and flow can increase positive emotions.

"Flow is often associated with athletes, artists, or scientists who are fully-absorbed in order to achieve peak performance. Yet, flow-like states also occur in more mundane situations, such as when engaging in certain tasks during work or leisure time (Bakker, 2008; Demerouti et al., 2012; Csikszentmihalyi, 2014).
An example is a gamer spending hours behind the computer without feeling bored, fatigued, or hungry. Experiencing flow is accompanied with sense of accomplishment, meaningfulness, and positive mood states (Csikszentmihalyi and Nakamura, 2010), and as such, flow also plays a role in well-being.
During flow, stress levels are low and so are worries and self-reflective thinking. People who experienced flow often, at least retrospectively, reported feeling in control, having a clear sense of direction (i.e., clear goals), and a condensed perception of time (Csikszentmihalyi, 2014).
The latter means that time seems to fly when people are in a flow (Hancock et al., 2019)."

Already on Amazon.com, we're providing support for this vertically-integrated company, founded by a woman and run by women. These beautifully packaged 3D Kidult products target 12+ women. Kidults (people 18 and older) are the biggest source of growth for the Toy Industry. Kidults represented 14% of U.S. toy sales ($5.7 Billion) and 60% of the dollar growth for the 12 months ending September, 2022. Many designs come with wooden frames and produce incredible wall hangings and vertical pictures, so different from traditional Play-doh, which is mostly a manipulative. OKTO CLAY is a self-funded start-up, founded in 2016, and has overcome great challenges including the ongoing war in UKRAINE. Okto's younger, Lovin Brand provides Slime and themed-packaging for private label and educational suppliers. Becker Associates has the rights for all OKTO brands. Target ages: 18 months - 118 years. Many logistics, including banking and shipments have been relocated to Poland. There are currently distribution partners in 15 mostly Eastern European countries, including: Romania, Poland, Bulgaria, Latvia, Macedonia, Moldova, as well as Italy, Spain, and Portugal. If you're interested in global distribution or licensing in the U.S., Europe, and more than 75 other countries, please contact us.

Looking for ideas for new products / brands for your line? Here are some successful retro games to bring back.

Pathfinder

•   Pathfinder is a highly sought after game of deduction for mass market.

Bernini

•   Bernini is a family fun mass market memory game for 2-4 players.

Spiderman Sliders Battle Arcade

•   Spiderman Sliders Battle Arcade comes with four Marvel miniature collectible Spidey Sliders that you use to try to hit the targets. Made by Hasbro, Oddz On and Loar Toys.

Pokémon Sliders Battle Arcade

•   Pokémon Sliders Battle Arcade comes with four miniature collectible Pokémon Sliders that you use to try to hit the targets. Made by Hasbro, and Oddz On.

Looking for books? We offer these:

A Little Bit of Dinosaur

•   A Little Bit of Dinosaur - A Little Bit of Dinosaur series provides a humorous overview of the fossilization and breakdown of dinosaur bones and how man and nature are interconnected. This circle of life - or the conservation of mass - is illustrated with humor and empathy. In less than 2 years, A Little Bit of Dinosaur Books have been read by more than 2.7 million children on EPIC!, the leading digital reading platform for elementary school readers. The Dinosaur Series is now available for brand licensing in all non-educational categories, including publishing, media, toys, games, and apparel. 

Sophie la girafe

•   Sophie la girafe series - We’re the licensing agent for Sophie la girafe, one of the premiere brands in infant products. Renowned for the famous 100% all natural teether, over the past 5 years in the U.S., Sophie has experienced huge growth in her popularity, particularly with millennials, with whom it’s a ‘must have’ toy for their babies and on many of their baby registries. More than 6 million books have been sold.

Romy the Cow

•   Romy the Cow - Romy the Cow, the fun-loving cow who loves to play with her group of animal friends, is the perfect teacher for young kids. The educational reach of this brand-new series spans topics such as numerals, colors, shapes, and the alphabet. In Romy the Cow’s Colors on the Farm, Romy and her friends teach your children all the world’s delightful colors in various scenes from the farm. With beautiful, easy-to-follow, full-color illustrations, Romy makes learning as simple as pie! This bright and vibrant journey—with a cute cast of farm favorites such as horses, pigs, goats, sheep, chickens, and more—makes learning so much fun. Each spread within this book includes a traceable image with directive arrows to point you in the right way. Sturdy board books and coloring books make Romy a great gift.

I am So! Books

•   I Am So 3! I am so 4! I am so 5! Look at Everything I Can Do - Show your three, four, or five-year-old all the amazing activities he or she can do! In these adorable picture books, help your child learn all the amazing things that they can do now that they’re three, four or five! Encourage your child to not only do playful activities like paint a picture or throw a ball, but also helpful chores like watering the flowers, feeding their pet, and even putting on their own socks. Your child will learn to see normal household tasks as fun accomplishments to add to their list. With bright illustrations and easy-to-understand language, I Am So 3!, I Am So 4!, and I Am So 5! will have your child excited about all the things they can do now that they’re three, four or five!

HoneyBear and Friends

•   HoneyBear and Friends - A new book series that can be targeted to any age, including board books, picture book stories, or even short life lessons! These characters have been designed by a Disney artist who has reimagined Winnie the Pooh and Friends to be relevant for today. Pooh, for example, is wearing a red shirt - the same color as Mr. Rogers’ sweater and Daniel Tiger’s shirt. In this version, instead of his original red t-shirt, Pooh has an inviting open shirt. His eyes and smile are bigger and warmer, and his fur is fluffier and floppier than the originals.

Claus Kids

•   Claus Kids - Created by a Disney artist is available for toys, games, apparel, publishing, and entertainment licensing.

Take Your Pix

•   Take Your Pix - The patented, Take Your Pix Board Book Photo Album has sturdy pages, into which photos can be inserted from an opening in the top of the pages. Unlike traditional photo albums, Take Your Pix photo albums have thick rigid pages that won’t bend or tear, so they are perfect for little kids to handle (like the popular chunky board books for kids), and using pictures of the child and important people and things in their world, can help kids learn to read.

Wham-O Books

•   Wham-O - This classic brand offers almost unlimited potential for How-To, History Of, and Cultural Impact books.

Big Fat Yarn

•   Big Fat Yarn by Jazwares launched at Target, Walmart and Amazon in August, 2022. These finger-knitting activity craft kits are targeted to girls 6+. The super soft fabric creates pillows, purses , hair accessories and scarves in minutes! No tools or knitting needles are needed. There are more than 550 million impressions of Big Fat Yarn on social media and over 17.6 million views on YouTube as multiple YouTube videos have gone viral! (as of 2/23). There we more than 7.7 million views on social media in the first six weeks of launch. The YouTube Short with Piper has over 8.1 million views, as of 2/23 and the Plush Decor YouTube Influencer Video has over 5 million views, as of 2/23! This is our first experience with the HUGE potential of social media going viral and our licensee is very excited about it. Big Fat Yarn is the winner of many awards, including the Good Housekeeping Award, and it has been featured in numerous Hot Holiday Lists for 2022. Big Fat Yarn has also been featured on at least three morning talk shows - in Tampa, Houston and NY - including the #1 daytime talk show in the U.S., The View!

In 2023, you could buy 5 Big Fat Yarn DIY Finger Knitting Fun Craft Kits at Target Stores, 4 Big Fat Yarn Kits on Amazon, and 2 Big Fat Yarn Kits at Walmart. Big Fat Yarn is also available in Walmart Canada and on eBay. Big Fat Yarn distribution continues to expand in the U.S. and around the world into the UK and Europe in 2023 at these locations:

Big Fat Yarn SKUs

Looking for Activities, consider:

•   C-Bites are a new line available for licensing or distribution which allows you to make geometric shapes, swords, and stars in beautiful colors.

C-Bites

If you'd like Playsets and Character Brands:

•   Beantown Pals are available for licensing and distribution.

Beantown Pals

•   We represent many inventors, entrepreneurs, brands, and manufacturers, and we have some tooling available, as well as already manufactured games and crafts you can distribute. As mentioned, we also have sourcing in China and India. Our new Media Division offers content around the IP we own or represent, including some wonderful children books that can be used for all types of media, including streaming, TV commercials, and YouTube videos.

•   Schedule a Zoom meeting if you’d like to see new products.

About Us

Becker Associates LLC & Anjar Co. LLC are an award-winning, full service, global licensor and IP brand management agency. We’ve licensed over 1,500 products and brands, and our licensees have sold more than $2.5 billion worth of our toys, crafts, kits, games, and dolls. We're the proud recipient of the prestigious Outstanding Licensing Agent Award and have been called, ‘The Best Run Licensing Agency in the Country.’  We were humbled and honored to be named as the Mojo 100 Most Influential People in the Toy Industry three years in a row (2020, 2021 and 2022). We've also received the Play Connects Philanthropy Award in partnership with the Toy Industry Foundation.

As Past-President of Women in Toys, Licensing and Entertainment (WIT), Patti helped initiate the impactful relationship with Walmart, when she envisioned the WIT Walmart Empowerment Day for Women-Owned-Businesses, in 2012. The Walmart program helped WIT catalyze retail partnerships in a new way and became a pilot program for Walmart's $20 billion initiative to diversify their supplier base. Patti also initiated and oversaw the repositioning of WIT to include Licensing and Entertainment, global expansion, an increased budget, and respect for the WIT organization.

Patti is currently advocating for mental health and wellness to have parity with physical health for children and young adults, focusing on those transitioning from college to careers. Patti is also a Play Ambassador for the Toy Association's Genius of Play Campaign. The Founder of Anjar, my ‘Dad' James R. Becker, was inducted into the Toy Industry Hall of Fame. Jim also received a Lifetime Achievement Award at ChiTAG as a Pioneer in the Licensing Industry. Jim was one of the first Americans to be honored with the prestigious International Designer and Inventor of Toys Award (also known as the I.D.I.O.T. Award). The Award is given to luminaries who have made outstanding contributions to the Toy Industry.

Let's Schedule a Meeting!

Schedule a Zoom meeting or email us for an in-person meeting, and we'll personally demonstrate exciting proprietary products, proven best-sellers, and well-known brands. Every appointment is customized to fit your needs. We attend many trade shows each year, and although they may change from year to year, they typically include: Spielwarenmesse in Nuremberg, Germany, NY Now, Global Pet Expo in Orlando, FL, DisToy in the UK, Mojo Pitch in the UK, Licensing Expo in Las Vegas, various Wham-O Anniversary Celebrations, ABC Kids Expo in Las Vegas, Atlanta Gift Show, ASTRA Marketplace in Columbus, Ohio, DisTOY in London, Licensing Expo in Las Vegas, Tokyo Toy Show, SuperZoo in Las Vegas, Brand Licensing Show in UK, ZooMark in Bologna, Italy, Toy Fair in NYC, Bologna Book Fair, ChiTAG in Chicago, Licensing Summit in NYC, Spring PlayDate, Play USA in NYC, ToyFest in Las Vegas, Holiday Preview Show in Dallas and Toy Fair West.

Becker Associates Strives for Increased Sustainability, Social Impact, Philanthropy, and Improved Mental Health for Children

Every day we make sustainable choices that we believe will have a long-term positive impact on the health of our planet and well-being of our society. At Becker Associates, our licensed products are increasingly made from non-toxic, ethically sourced ingredients by major manufacturers around the world who are prioritizing sustainability. We do our best to encourage our licensees to make and package our toys and games in eco-friendly packaging that can be recycled or repurposed. On a trip to Alaska, we were made visibly aware of global warming, which continues to dramatically affect our planet. We were exposed to glaciers that were identified annually as they receded, with a simple sign stating the year, placed next to the outermost edge of the glacier. That visual was stunning. As advocates for children and the importance of play, we’re acutely aware of the role we have in protecting the environment for future generations. Because I've always had a passion for play, I've also recently become a PLAY AMBASSADOR for the Toy Association Genius of Play Initiative. I've recently joined the Executive Board of MESHhelps.com, leveraging MESH skills and the Power of Play to build resilience. Mental, Emotional, and Social Health can be improved through problem-solving, self-regulation, conflict resolution and communication strategies by helping children identify and overcome obstacles, explain what they are experiencing, and ask for help when they are stuck.

Are You an Inventor? 

We're always looking for new products! If you're an inventor and have a new concept in any category, please submit it to us for review on the Inventors page of this website.

Schedule a Zoom meeting if you’d like to discuss your new products.

To see our 2024 LA PREVIEW INVITATION and NEWSLETTER, click here: https://conta.cc/3WFRxEF