Recent Press

Jazwares And Anjar & Becker Associates Partner For All-New Wham-O Pet Toy Collection

Pet toys inspired by Wham-O's portfolio of classic brands to hit retail in 2022.

Cision PR Newswire

Jazwares to Launch Wham-O Pet Toy Collection

The new deal marks Jazwares first forway into the pet toy category.

Jazwares And Anjar & Becker Associates Partner For All-New Wham-O Pet Toy Collection

Online and at brick-and-mortar retailers in North America in fall 2022.

Jazwares And Anjar & Becker Associates Partner For All-New Wham-O Pet Toy Collection

Pet Toys Inspired by Wham-O's Portfolio of Classic Brands to Hit Retail in 2022.

Jazwares to Enter Pet Toy Space with Range Inspired by Wham-O brands

Scheduled to be online and at brick-and-mortar retailers in North America in fall 2022.

Brands Untapped

NBC, Propagate, Critical Content prep “Ultimate Slip ‘N Slide” competition

The series will premiere Aug. 8 at 10:30 p.m. ET/PT.

Bobby Moynihan & Ron Funches To Host ‘Ultimate Slip ‘N Slide’

Reality Competition Series At NBC glides into post-Olympics Ceremony spot.

TIimber Tots Voted #1 Most Loved Toy of the 1980s

iconic pop-up Treehouse, complete with nuclear plastic family, topped the polling.

Hula hoops are the latest 1950s fad resurrected by the pandemic

We may be headed for a post-pandemic roaring ’20s, but right now the vibe is more 1950s American suburbia.

Wham-O Appoints Global Licensing Agency

Few companies have historically done a better job of branding their inventions than Wham-O.

The Licensing Letter

Wham-O Taps Anjar Co. and Becker Associates as Global Licensing Agency

Wham-O is looking to build a global licensing program for its iconic toy brands.

Wham-O to Turn Its Iconic Toys Into Brands

Anjar & Becker Associates has signed on to develop and license consumer products inspired by the toymaker's classic brands.

Wham-O Appoints Anjar Co. & Becker Associates Exclusive Global Licensing Agency for its Iconic Brands

including Frisbee, Slip ’N Slide, Hula Hoop, Hacky Sack, Super Ball, Trac-Ball, and Boogie Board.

January 20, 2021

Anjar and Becker Associates selected as One of Top 100 Most Influential Figures in Toy and Game Industry

Recognized as One of the Top 100 Most Influential Figures in the Toy and Game Industry for helping to champion the work of the industry’s creative communities.

November 21, 2020

Safeguard Measures for Licensees Due to Covid 19

Featuring Jonathan Becker.

Franchise India

September 15, 2020

Game designer Brett J. Gilbert on the Origins of JigStars

One of the UK’s most prolific and versatile game designers.

September 12, 2020

Eolo's Toyzone Appoints ANJAR & Becker Associates as Licensing Agent

Eolo Toys inked a new deal with Anjar & Becker Associates LLC for ToyZone Trade SL.

August 28, 2020

The infinite dimensions of Brand Licensing

Featuring Patti Becker.

Franchise India

Toy makers turn to licensing agents to help build their IP

Toymakers are turning the tables on the licensing game as they work to develop their own IP in house.

Sophie la Girafe Signs New Glogal Agents

DeLiSo Announces several new agents for the Sophie la girafe licensing program.

Total Licensing

Sophie la girafe welcomes new licensing agents

Nursery brand welcomes agents for Spain, Portugal and South Korea.

Licensing Source

February 17, 2020

Anjar Co. LLC Appointed Licensing Agent for Sophie La Girafe

Anjar Co. & Becker Associates have signed a deal with Deliso in all product categories.

aNb Media, Inc.

February 17, 2020

TFNY: Sophie la Girafe Heads to Toy Fair with ANJAR CO., Becker Associates

DeLiSo S.A.S. appointed Anjar Co. and Becker Associates as their licensing agents.

January 1, 2020

Timber Tots: Playset Toy of the Year Finalist

Timber Tots by Fat Brain Toy Company is TOTY finalist.

Toy of the Year Awards

November 5, 2019

A History of Invention

Anjar is an American toy invention, development and licensing unit famed for bringing some of the biggest titles to the US and UK toy space.

Let's Work Together